What We Can Offer

• Over 65 years of experience in Sales and Marketing within the team of Rose & Womble assigned to this Community.
• An award-winning Sales Management Team. See individual biographies on following pages.
• A New Homes Marketing Manager to assist in the management of all marketing needs and is here to ensure your community gets off the ground and through Grand Opening.
• A full-service Marketing Department whose volume media contracts will result in a cost savings of at least 70% on some publications such as The Virginian Pilot.
• A selection of some of the very best New Homes Agents in the business. No new homes company has more award winning sales associates or trains their associates more frequently than Rose & Womble. Our New Homes agents are trained no less than three times a month.
• On-line traffi c and sales reporting that can be accessed by the builder at anytime on the web.
• The use of or the offer of a partnership with Advance Mortgage that will result in signifi cant costs savings. This could also result in all your advertising for the project being free depending on the amount of business directed there.
• The use of Advance Title to Close each loan on site for $200 to the builder. This is typically a cost savings of $150.00 per closing from most attorneys’ offices.
• An award-winning website to post your community to be advertised to the world 24 hours a day. Our full-time relocation department monitors this site.
• A resale division of over 500 sales associates to help bring customers and clients to your community.
• Computer tracking and reporting of prospects from the site provided by the Real Estate Company.
• Access to Residential Data Bank, the only research company in Hampton Roads to track both building permits and deed closings

Marketing Services

Rose & Womble provides a full menu of marketing services, which can begin as early as during product development. Our marketing team will assist in defi ning target buyers, setting product design criteria, and developing marketing strategies and techniques to effectively reach the target audience.

Rose & Womble’s Marketing Services Department is fully staffed with individuals experienced in consulting; creative and production tasks such as copy writing, graphic design and production; photography; video production; media buying; and public relations.

Specific examples of product-related services available include: naming the community and models; designing logos, signage, brochures, and the sales offi ce; coordinating budgets, publicity, co-broker promotions and grand opening events; and producing direct mail programs and ad campaigns that generate traffic.

Sales Management

Rose & Womble’s New Homes team is recognized as one of the best in the country in sales management. Recruiting, training and motivating sales associates, then matching site agents to meet staffi ng and objective needs of the builder/developer is critical and Rose & Womble does it very well. The capture ratio and the retention of agents at sites marketed by Rose & Womble are both well above industry levels.

Supervising and managing marketing and sales programs across a wide range of communities is aided by weekly meetings with all site managers. Information about traffic, prospect analysis, sales, buyer profiles, advertising, inventory status, site conditions, and more are reviewed. Written reports are supplied to the builders/developers, who in turn meet with site agents weekly to review the latest data and decide if any changes in strategy are necessary.

Our sales management services also include fostering cooperative relationships with other area real estate brokers and their agents. The Rose & Womble team keeps in contact with brokers and agents with mailings, special promotions and special events which showcase various communities. As a result, Rose & Womble has an above average ratio of site sales through co-brokers.

Training

A vital ingredient in effective new home marketing is site agent training. Rose & Womble is known across the country as one of the best when it comes to continuious and active training of its associates.

Sales associates attend weekly training sessions. Each session covers a portion of the new home sales process. Topics are discussed and role-played to achieve cross training from various individuals in the sales force. Ideas are generated and techniques reinforced. Also during each session, on-site problems are discussed and potential solutions suggested by the sales force. Voluntary attendance by new home agents at these sessions is consistently over 90 percent.

In addition to weekly training sessions, various tape series and educational manuals are used by new agents to "get started" and as "refeshers" for experienced agents. Guest speakers are brought in for special seminars and workshops. And all site agents are encouraged to complete Certifi ed Site Manager courses to earn their industry certifi cation.