Market Research

Having up-to-date information throughout the development of any new home community is critical to success. Research about the buying public is conducted at all points during the life of a new home site that is marketed by Rose & Womble Realty.

Rose & Womble's New Homes Division collects and synthesizes data from all the new home sites it represents. Information regarding traffi c, inventory, sales and cancellations, buyer profi les, prospect profi les, response to advertising, and much more is prepared into reports which are shared with clients. Data is compiled weekly and presented as weekly, year-to-date and annual totals in table and graph formats.

Rose & Womble’s subsidiary Residential Data Bank gathers monthly data on permits and closings in all Hampton Roads cities and tracks those statistics by builder, subdivision, percentage of total market, and a host of other detailed variables. This specifi c initial information can help establish supply and demand aspects of the feasibility of a project, target buyers, product requirements, merchandising recommendations, and expected absorbtion rates.